How to Make Money Online & Quit Your Job in 30 Free Lessons Written by Janet Smith... Inspired by SEO Legend, Grizzly Brears.
Real, Actionable Tips the Fake Gurus Don't Want You to Know!
How to Make Money Online & Quit Your Job with a Simple Blog!

How to Make Money Online & Quit Your Job with a Simple Blog!

Hopefully, you have figured out by now that this blog is the real deal. I really am showing you step-by-step how to make money online and quit your job by building your own little network of niche blogs. And I’m teaching you for free.

Can’t beat that, right?

quit this job blog - authentic real how to make money online

All I ask is that you spend some time reading each of my lessons. I don’t tell you how to make money online and quit your job – I show you and break it down for you, step-by-step… And believe me, when this blog starts ranking well on Google, all the internet marketing “gurus” out there are going to be cursing my existence because I’m telling you my entire system for free.

Do your friends and family a favor and share this blog on social media, Reddit, via email, via text, in person (or however you communicate with others) so that Quit This Job can reach the audience I know it’s worthy of reaching.

Lesson 1 and all other subsequent lessons can be found by clicking here.


how to write and format blog posts

This is Lesson 5 and it will cover how to write and format blog posts. This is a very important lesson, so pay close attention, take notes, and ask questions in the comments if anything is unclear. These lessons are cumulative, so it’s best to start with Lesson 1 if this is your first time visiting my blog.

Psychology is Everything

Every major niche has sub-niches and if you’re smart, you have likely chosen to pursue one of those smaller sub-niches.

When engaging with people who are interested in your sub-niche (and by engaging I mean writing blog posts for them), you must first identify who they are – and then understand them and how they think. Your content needs to be highly relevant to their search queries and to their lives as a whole.

understand target audience - how to make money online and quit your job

How to Identify & Understand Your Target Audience

I have a standard process I go through as soon as I’ve finished choosing my niche and doing the initial keyword research. At that point, the psychological research starts. Don’t skip this step or you’ll be sorry.

When a person conducts a Google search about some burning question or to obtain deeper info about something, there’s always an underlying reason for it. The same goes for when a person is shopping or looking for a particular service, so the beautiful thing about this section of this post is that it can be applied to your niche blog or to a regular run of the mill e-commerce website.

In fact, I recommend all e-commerce sites use this as a blueprint for the homepage! It works for every industry. I could honestly create a whole niche blog dedicated to identifying and engaging with one’s target audience. Maybe in the future I will. For now, I’ll keep it brief.

For niche blogs, I recommend using this process so you can understand which emotional triggers or types of people to target when writing blog posts. For niche blogs, there’s no need to have a fancy homepage that flows from one section to another like an e-commerce site. In fact, avoid it and just display all your recent blog posts on the homepage like I have done for this blog.

OK, enough intro. Here’s my psychology discovery process:

psychology of google users - how to make money online - quit your job

Use Google to Get You Started

As you learned in the lesson about how to do keyword research, it’s helpful to look at the ‘People also ask’ and ‘Searches related to [keyword]’ suggestions on the Google SERPs (search engine results pages). These not only provide awesome keyword suggestions, but also slick, accurate insight into the mindset of the people searching keywords in your niche.

Click image to enlarge.

For example, if you search “costa rica travel” you will notice in the ‘People also ask’ section that people seem to be concerned about safety (is it dangerous?, etc.) and cost (is it expensive?) This gives you a good peek into what’s on their minds. You would want to make sure to touch on these topics as appropriate in your blog posts, if Costa Rica travel happens to be your niche of course.

If you scroll down to the bottom of the SERP, you can find a goldmine of information that allows you to further pick their brains in the ‘Searches related to’ section.

Click image to enlarge.

Repeat the process for other related keywords – broad, too competitive keywords as well as your easier, narrowed down keywords; take stock of everything and everyone. Write down any recurring themes you notice like cost, safety, where to stay, things to do, searches related to family or kids, etc. Every niche will be different, so spend some time getting to know the people who search your niche’s keywords.

Quick side note: In the niche for this blog (how to make money online and quit your job), peoples’ mindset is that they want to avoid scams, get started for free or very little money, and want some virtual hand-holding (step-by-step guidance) since they (you?) are a beginner. I am catering to all those needs on this blog.

Now that you got to know them a little bit thanks to Google, you can better take a stab at who they are and what they care about.

understand target audience wants needs

Identify Your Target Audience’s Wants & Needs

Let’s start with a fun little exercise to get you going here. Answer the following questions in relation to your niche. Below each question, I’ll provide my answer for this blog as an example so you know what I’m talking about.

What do they want?

My readers want:

  • To replace their job with an online business.
  • Freedom from the 9-to-5 grind.
  • The ability to grow their income after quitting their job.

For the ‘what do they want?’ question, limit it to the top 3 things you think your readers will want.

What is their external problem?

They don’t have enough money saved up to quit their job or to throw into expensive business ideas that might not work. Finance and previous experiences of being burned by “internet marketing gurus” both drive them to pursue the cheapest viable solution.

For the ‘what is their external problem?’ question, this is referring to a superficial, circumstantial problem that prevents them from getting what they want. They might have multiple external problems, but choose 1.

Let’s use a non-niche blog example here so you can get a better idea of what I’m talking about. If you own a window installation company, your customers have the obvious external problem of needing to replace their home’s windows. That isn’t the whole story, though, as you will soon understand…

What is their internal problem?

For my blog: They are experiencing frustration about being stuck in the Rat Race.

For the ‘what is their internal problem?’ question, this is usually an emotion they are experiencing. Their desire to solve the internal problem is usually much stronger than it is for the external problem. The external problem often only serves as a justification for the internal problem(s).

Keeping with the window installation company example: Yes, your customers need to replace their windows on a superficial level because maybe the windows are old, cracked, and not energy efficient. However, there is a deeper, underlying reason why they want to replace their windows. It could be to “keep up with the Joneses”, avoid embarrassment, feel safer if the neighborhood is sketchy, etc. These are all variations of internal emotional problems (jealousy, embarrassment, fear, self-doubt, frustration) that are the driving force behind why they want to replace their windows.

philosophical phrase - how to make money online - quit your job

What is a philosophical phrase you can use to resonate with your readers?

Now it’s time to think bigger. Why does your niche matter in the overall grand scheme of things? People like to be involved in things larger than themselves (even if it’s just a blog they read). Why does your niche matter to humanity? What will move your readers emotionally? What will motivate and help them? Is there a deeper story your blog contributes to? Touch a nerve here.

Philosophical phrases make it super easy to create killer headlines that people can’t help but click on, as we’ll discuss in the how to create headlines section. It can also make a cool phrase to post up by your menu bar or however you can make it look good on your WordPress theme.

Here’s the philosophical phrase I came up with for this blog:

Life is too short to be a 9-to-5 slave.

Even if your blog is about a sport or hobby, you can easily come up with a philosophical phrase. What do you help them do? For example:

Helping You Become the Best Fly Fisherman You Know

Helping You Travel Around Southern California Like a Local

Dogs Deserve to be Fashionable, Too! (If your niche is about luxury dog care)

Learning to Knit Has Never Been Easier

Etc., etc. This exercise can work for any and all niches.

The philosophical phrase you come up with doesn’t have to be incorporated into blog posts, but the practice of coming up with one will get you on the same wavelength with your future readers. If you want to display the phrase at the top of your homepage, you can.

How can you empathize with them?

In other words, have you been in their position before? Do you feel their pain? Hopefully, you picked a niche you’re deeply rooted in and can answer yes to both of those questions.

Come up with a phrase that states how you are like them and understand what they feel or need. Then tell them how you’re going to help them.

Here’s my example for this blog:

Like you, I’ve felt trapped by the 9-to-5 grind. These days, I’m a proud Rat Race escapee who is determined to help people like yourself gain this same freedom by showing you how to create passive income niche blogs.

What makes you the expert?

Again, hopefully you have chosen a niche you’re deeply rooted in and knowledgable about. Flaunt your authority a little bit to build some trust. Work different variations of this statement of trust into your blog posts.

Here’s what I came up with for Quit This Job:

My step-by-step niche blog lessons have helped countless people quit their jobs and make money online in 24 months or less.

Totally true statement, by the way. Make sure yours is, too.

I’ve shared impromptu offline versions of my lessons to many friends and acquaintances over the past few years. Everyone who took my advice seriously and followed through is now free of their jobs and happily niche blogging full-time.

Several stubborn or lazy ones haven’t had any success, but that’s their own fault.

I can show the world how to make money online with niche blogs, but I’m not going to actually do it (write posts) for anyone except myself. Get off your ass and do it yourself. 😉

What’s your one-liner?

This is essentially your elevator pitch. Your motto even. Pretend someone is asking what it is you do. Answer them by condensing it into one sentence so they don’t get bored or confused. After all, people generally have really short attention spans these days.

Here’s my one-liner for this blog:

I help unhappy employees escape the Rat Race by providing free step-by-step lessons that teach how to create profitable, passive niche blogs.

Don’t overthink it. Keep it simple. The simpler the better, in fact.

This one-liner is your mission; don’t stray from it. Keep your blog posts on task and make sure they all fit into your one-liner message somehow.


headlines - how to write and format blog posts

Your Headlines (AKA Titles) Will Make or Break You

Let’s start with the absolute most important part of every blog post: Its headline. The headline is also known as the title or H1 tag in the HTML world.

The headline is the most important thing for one simple fact: It’s a Google user’s first impression of your blog. First impressions matter.

The headline encourages people to click on your blog post from amongst 9 other competing results on the Google search results page. Even if you can manage to get a #1 or #2 ranking for your keyword, it’s all for naught if no one feels compelled to click on your blog post! You must learn the art of inviting people to your little corner of the Internet by crafting a headline that has the right balance of relevance, authenticity, and intrigue.

perfect headline recipe - how to write and format blog posts

The Perfect Blog Post Headline Recipe

My ideal blog post headline always contains 3 key ingredients:

1.) The keyword phrase I’m targeting.

2.) It’s 60 characters or less (including spaces and punctuation) so that it doesn’t get cut off when displayed on Google. Use LetterCount.com to check how many characters it has before publishing your blog post.

3.) It gets their attention somehow by being relevant to their search and oftentimes, a bit intriguing or provocative (by choosing a viewpoint and not being wishy-washy about it). Don’t be afraid to take a stance on what you have to say! For example, for this blog post, if I were targeting the keyword phrase “how to write headlines” I’ve could’ve said something like “How to Write Headlines So You Don’t Look Like a Douchebag”.

Obviously though, I’m targeting how to make money online and quit your job.

Anyway…

dont use clickbait - how to write and format blog posts

Don’t Be a Clickbait-y Douchebag

OK, here’s the deal: Don’t be inconsiderate or dishonest by using misleading clickbait headlines, even though others are doing it! Make sure your headline always accurately represents what your blog post is about! It’s better to be slightly on the boring side than to have people click through to your blog post not getting what they expected (in a bad way). Always be crystal clear about what they are clicking on.

If you’re targeting a keyword that is a question, sometimes it’s best to simply make the question your entire headline and don’t even bother trying to hit an emotion – especially if you’re dealing with an easy keyword that has a bunch of Quora or forum results as your first page competitors.

If you need a reminder of what clickbait is and why you should avoid it, I’m happy to offer you that reminder because I don’t want you to add to the spammy crap that already exists in this world.

What is Clickbait?

We’ve all seen the typical spammy headlines that infect the ads on news and social media sites… These are the overly melodramatic sometimes vague yet somehow intriguing headlines that always end up being a big nothing burger that wastes our time and bandwidth… You know, stuff like: “Her reaction was priceless!” or “You’ll never guess what happened next!” or “What happened next blew my mind!” etc., etc.

You get the idea.

You don’t like it when other people do it to you.

So don’t be that person.

It’s annoying.

And eventually, Google will catch onto your little game. They will figure out that your blog post isn’t all that relevant to the keyword or is low quality because so many people will immediately bounce off the page. Your click-through rate might be high because of the intrigue factor, but your bounce rate will be atrocious.

Not good. They’ll take you straight from the glorious throne on page 1 down to the bowels of page 10 or whatever.

If you’re not on page 1 for your keyword, you’re just not going to get much traffic for it. Period. End of story.

power words - how to write and format blog posts

Use Power Words Sparingly – and Back Up Your Claim When You Do Use Them!

The same goes for classic power words that people love to use in headlines. Don’t use them unless you have something of substance to offer.

By power words, I mean words like amazing, unbelievable, heartbreaking, shocking, magical, mind-blowing, life-changing, etc.

If you have the goods to back up such dramatic words, then, by all means, use them and get that traffic! Your blog post had better pack a punch, though – and it better not be spammy.

If you’re just using these power words simply to lure people in to read your blog post, but you end up disappointing them with terrible content, with all due respect… you should keep your mouth shut and use a “boring” headline instead. Never overpromise and underdeliver; it’s bad karma.

Don’t be a douche. 😉

headline tips tricks - how to write and format blog posts

How to Quickly Craft Intriguing (but Not Clickbait-y!) Headlines

You will get better and quicker at writing headlines as you gain more experience, but even from the beginning, it need not take forever. I have a few tools in my headline crafting toolbelt to consistently aid me in writing blog post headlines that get clicks.

Adjective-Packed Headlines for Lists of Tips & Tricks Work Well

You can get away with using power words and other emotionally-charged adjectives if you mix them in with a list of X amount of tips, tricks, or ways to do something. Then rack your brain and make it a helpful list!

For example:

10 Fail-Proof Ways to…

25 Simple Tricks to…

32 Ruthless Strategies for…

swipe file - how to write and format blog posts

Start Compiling a Swipe File

You will want to start your own personal swipe file. A swipe file is a list of headlines, ads, or other marketing materials others have successfully used that you like and want to repurpose for your own use. In your case, you’ll generally just be collecting headlines. The body of your blog post should be your own original work.

Swipe files were originally used by copywriters, but nowadays, bloggers and internet marketers consider them vital, useful tools as well. I know I do! I have delved in the copywriting world myself in the past, so I’ve always had various swipe files in my possession over the years.

Copywriters usually have to focus more on creativity than clarity, but in our case, it’s usually the opposite. We’re going for free Google search traffic, so it’s imperative that our titles (AKA headlines) are clear, concise, and inviting.

Sometimes you can throw in a little creativity, but don’t worry about that too much for most niches. Most of you are probably building hobby, sport, or career/trade types of niches and not aiming for a multi-national brand. Just make it a point to do better than your competitors (the results on page 1 for your keyword phrase) and you’ll be successful.

swipe file inspiration - how to write and format blog posts

Where to Find Headline Inspiration

I turn to several sources when I’m looking to add some headlines to my swipe file. Obviously, you don’t have to stick with resources that serve your niche. You can take any headline you like and re-work it to be relevant to your niche. Here are some of my favorite places to look for inspiration:

  • The magazine section at the grocery store or bookstore.
  • Check out magazine covers online at sites like Magzter.com
  • Headline or title generators like Title-Generator.com or the Sumo Kickass Headline Generator
  • Google your keywords and see what your first page competitors are using for headlines. Don’t copy them, but take note. Maybe they will help you come up with your own ideas.
  • Facebook or Instagram ads.
  • News site ads and advertorials.
  • Headlines on other popular blogs (especially blogs in your niche).
  • Amazon review titles for products related to your niche. Look at popular and unpopular titles to get a feel for what people love and hate.

Check out Swiped.co for some classic and more modern headline and power statement ideas that you can add to your swipe file.

15 fill in the blank headlines - how to write and format blog posts

15 Blog Post Headline Fill-in-the-Blank Ideas

[Keyword]…but it’s Not What You Think

X Tips You Can Use Today to Change Your [Keyword] Forever

X Weird [Keyword] Tricks that Actually Work

The Number One Tool to [Keyword]

The Most Efficient Way to [Keyword]

[Keyword]: Everything You Could Possibly Want to Know

[Keyword] vs. [Keyword]: X Pros and Cons

Buyer’s Guide for [Keyword]

[How-to type of keyword] (and Love It!)

X Things You Can Do Today to [Keyword]

The [Keyword] Secret that [Some Relevant Expert] Doesn’t Want You to Know

101 [Keyword] Tips that Will Change the Way You Look at [Some Relevant Term]

A(n) [Some Relevant Expert]’s Guide to [Keyword]

[How-to type of keyword]: Visual Guide with Pictures

The Absolute Best Way to [Keyword]


blog post template - how to write and format blog posts

Blog Post Template

Let’s talk about the body of your blog posts now.

There are only really a couple of things here because the body is mostly dependent on the expertise and knowledge you have in your niche. If you know what you’re talking about in your niche and have a passion for it, you can create excellent content with minimal effort.

Word Count and Quality Matter – Immensely!

After years of testing what works and doesn’t work on my niche blogs, I have found without fail that longer blog posts always rank significantly better than short ones.

I know, it can be a drag to write long blog posts. It’s easier for some niches than others. I get that.

What I’m pointing out, however, is that you must find a way to write longer blog posts. Choose a new sub-niche or a new niche altogether if you have to.

You must be able to yammer on (coherently, knowledgeably!) about whatever your niche is if you want to have a chance of outranking the existing sites that dominate your keyword phrases.

At the same time, don’t blab on and on just for the sake of it. You’re not creating useless fluff content because that won’t work either. The honest truth is, you must have the expertise to write in-depth about your topic – enough expertise to span at least 30 solid blog posts.

The 10 keywords you classified as easy in the how to do keyword research lesson will need to be used to write 10 blog posts at least 1500 words in length each.

The 10 keywords you classified as medium in the how to do keyword research lesson will need to be used to write 10 blog posts at least 2500 words in length each.

The 10 keywords you classified as hard in the how to do keyword research lesson will need to be used to write 10 blog posts at least 3500 words in length each.

Don’t cut corners. Hit the target wordcount for each keyword/blog post. Do it for all 30 blog posts.

Tips for All 30 Blog Posts, Regardless of Wordcount

This section will highlight some writing and formatting tips I have for all of the blog posts you’ll be writing.

First Paragraph

Use your keyword phrase in the first sentence – and make sure the first sentence is catchy enough to hook them in… sort of like your headline. Bold the entire keyword phrase. Write a total of 2 to 3 sentences for that first paragraph as a mini intro of what is to come.

If the keyword phrase is a question, don’t answer the question until the second paragraph. The first paragraph is simply a teaser. However, don’t string them along for too long.

Second Paragraph

Once you have written the first paragraph and worked the keyword into that first paragraph, answer the question (if it’s a question, that is!) clearly and concisely in the second paragraph in 3 to 5 sentences. If it’s not a question, give out some ultra-important info here instead.

Bold the entire second paragraph so the answer stands out. Googlers love to be able to quickly find the answer to their question! And a lot of times, they will continue to read if you do the next step…

Pre-Write All the Remaining Headers

Since writing 3500, 2500, or even 1500 words can be a lot (especially since you’re going to be doing it at least 30 times), you will want to break the blog post down into mini blog posts.

This is most easily accomplished by writing out all the H2 headers first and filling in the paragraphs/details afterward. That way, you have 5 or 6 mini blog posts instead of 1 massive blog post. Less intimidating, am I right or am I right? 😉

The ‘People also ask’ and ‘Searches related to…’ sections on Google can be great sources of inspiration for your additional headers throughout the rest of the blog post. You can also brainstorm other logical related questions that you or others might have to help clarify or expand upon previous points.

Whatever you decide for the headers, just make sure that each new header logically flows after the previous one and that the post isn’t jumping all over the place. Keep the headers relevant to the main topic at hand!

Fill in the Paragraphs in Between

Now that you have your headers, fill in the blanks in between by writing 2 to 6 paragraphs for each header. Try to limit the paragpraphs to 5 sentences or less. Or if you want, write 12 short 1 or 2 sentence paragraphs.

Shorter paragraphs make your blog posts easier to read on mobile devices, which are probably going to be what most people are using to read your posts.

After you fill in the blanks, check the wordcount. If you’re significantly under, try to add another header where it makes sense or add additional paragraphs to some existing headers.

add images to blog posts - how to make money online - quit your job

Add Images to Your Blog Posts

All of your blogs are going to need some images to make them look better. Here are some ideas of how you can find good images for your blog posts:

Use Your Own Photos Taken with Your Smartphone or Camera

If possible, use your own photos that you’ve taken yourself. This adds some authenticity value to your blog and people love seeing that you’re a real person who participates in his or her niche.

I don’t have any relevant photos on my phone because I do not wish to be recognized (as mentioned on my About page), but let’s see how I can make the following personal photo relevant to my niche…

Hmm… OK… Lemme think…

If you want to learn how to make money online and quit your job, maybe you can live here someday…?

oceanside california - janet smith
A photo I took January 13, 2019 in Oceanside, California.

Photos of you doing your hobby or sport, or engaging in some activity relevant to your niche is great content for an About widget or About page.

Also, raw step-by-step photos or photos of related products that you are reviewing are fantastic additions to product review niches.

If you have a blog about woodworking, for example, step-by-step photos of you making a bookshelf will transform your blog post into something helpful and shareable.

Create Free Custom Graphics

My favorite free resource for creating graphics is Canva.com. You can create all sorts of graphics there for any niche. You can make logos, blog header images, featured images, Pinterest images (which will be handy for the 2500 and 3500-word posts), graphics for other pages on your blog, etc.

I could make my custom graphics better by spending more time on them or paying someone to design them for me, but meh. There’s no need. They look good enough and you get the point. Don’t spend money where you don’t need to spend it.

stock images - how to write and format blog posts

Use Free Stock Images

If you don’t have any personal photos you want to use (or if that doesn’t make sense for your niche), hit up free stock image websites like Pixabay.com or Unsplash.com and add a few relevant images for each blog post.

Making the extra effort to add photos, graphics, or images makes your blog posts look more professional and polished. It adds to your credibility.

Quick tip: Resize images, photos, and graphics to the width of your blog content. For example, mine is 700 pixels. This helps the page load faster, which is supposedly an SEO ranking factor (albeit, not a major one based on my experience). Still, it’s an SEO best practice and good to know. Also, it makes for a better user experience since your visitors won’t have to wait around for your page to load. If you make them wait too long, they’ll just leave.


Blog Post Writing and Formatting Tips Specific to Wordcount

Here, we’ll go over specifics for each type of different blog post you’ll be writing. Remember, you have divided up your keywords into 3 groups: Easy, requiring at least 1500 words; medium, requiring at least 2500 words; hard, requiring at least 3500 words.

1500 words - how to write and format blog posts

Start with the 1500 Word Blog Posts

These blog posts are going to be the easiest to rank for and will act as a catalyst to help your blog build authority in the eyes of Google. These are the early blog posts upon which your later blog posts can use to rank more quickly and bypass higher authority competitors.

These short 1500 word posts will mostly be answering specific questions or be designed to compete with (and outdo!) Quora, forum, and Yahoo Answers results. Write this batch of 10 first!

Try to publish 1 blog post per day if you can. If that’s not possible, do it as quickly as you can.

2500 words - how to write and format blog posts

Move on to the 2500 Word Blog Posts

I’ve found that how-to guides and lists work well for the 2500 word blog posts. You know, the “101 Ways to do XYZ” or “How to Do XYZ in 5 Easy Steps” types of posts.

About Lists…

When it comes to lists, it’s best if you have more ways to xyz than all the others on the first page of the Google results. If everyone else has 20, 25, or 30 – one-up them and make yours 50! Rack your brain to complete the list and help Googlers out by providing more insight, more ideas… more value!

This strategy for lists is useful for two reasons: 1.) Users are more likely to click on your blog post because you have more ways to xyz than everyone else (therefore, providing more value), and 2.) more ways to xyz makes it easier to hit your 2500+ word count.

Leverage Pinterest

I’ve found that 2500-word blog posts are great candidates for Pinterest pins. You can go to Canva.com and create a quick 350 x 525 pixel Pinterest pin graphic. Then after you’ve finished writing the blog post, place the graphic at the end so it doesn’t distract from the written content and pin it to Pinterest. You’d be surprised how much traffic these how-to and list types of pins can bring to your blog over time.

Other than the upcoming lesson about publishing YouTube videos, Pinterest is really the only social media platform I use to promote any of my blog posts. I’ll explain why in that lesson.

For now, just know that I didn’t forget about Facebook, Instagram, Twitter, SnapChat, and all that crap. I just don’t use them because I feel they’re a waste of time and don’t help me get traffic. Posting content on most social media platforms is too time-sensitive; it drops off the face of the earth within a few hours or even minutes. Twitter is especially bad about that.

3500 words - how to write and format blog posts

Chip Away at the 3500 Word Blog Posts

These are the big boys. And they’re going to take a while to write. It’s highly likely they will take a few days to write, depending on your schedule and other circumstances. That’s ok, though. Slow down and pace yourself.

Pour your heart and soul into this last batch of 10 posts and you’ll be able to reap the benefits of steady traffic for years on end.

evergreen content - how to make money online - quit your job

Evergreen Content Only!

Just make sure these huge suckers are “evergreen” types of posts that won’t be outdated in a year or two. Make it worth your while to write these. Check out similar content others have created by taking a peek at the date it was written and see if it’s still relevant today.

Don’t write a review about a particular smartphone model, for example, because that post would be outdated within a matter of months. In fact, I would avoid writing technology review types of posts in general!

These 3500-word posts are the Holy Grail blog posts I mentioned in a previous lesson that will serve as anchor content that people will share, bookmark, and return to again and again. It’s essentially 10 mini e-books.

This post? Yeah, it’s freaking huge. It’s jam-packed with so much value that I could legitimately be charging hundreds or even thousands of dollars for it – and there would be people who would happily pay me. But you’re reading it for free. Now that’s what I call awesome. 🙂

Most people, though, will never read this monster blog post in its entirety and they won’t read yours either. That’s fine.

What matters is that Google loves monster posts and those who are genuinely seeking info on your topic love in-depth, monster posts as well. You’re providing value and if most people are too lazy to read what you have to offer, that’s not your problem. You did your part.

You’ll likely be turning these 3500-word posts (or portions of them) into transcribed YouTube videos. We’ll go over that process in the upcoming lesson about publishing to YouTube.


youtube podcasting - how to make money online - quit your job

If You Suck at Writing, Try YouTube or Podcasting (Don’t Do All 3 in the Beginning)

I know many people who are super knowledgable in various niches, but who also can’t write a blog post to save their life. If you’re one of those people, don’t worry too much because there’s always more than one way to skin a cat.

Don’t force the issue with writing if you hate it because even if you can manage to write a couple of posts, you’re just not going to stick with it unless you have a lot of extra time and motivation to devote to it.

If you suck at writing, start a YouTube channel or create a website to promote a podcast if you’re camera shy. A YouTube channel can be a great alternative to a niche blog – or a great companion to your niche blog after you get your initial 30 posts published.

Whatever you choose, only do one at a time. Do a blog OR a YouTube channel OR a podcast. Get 30 blog posts OR 30 videos OR 30 podcasts published before you consider switching to another form of media.

To be honest, it’s probably going to take more than 30 YouTube videos or podcasts to get you the same amount of traffic that 30 blog posts will get you within 8 months, so that’s why I am heavily biased toward blog posts. You never know, though. Sometimes YouTube channels take off suddenly like wildfire.

Once you have established yourself a bit, then you can dip your toe into the other methods.


Set and Stick to a Regular Publishing Schedule

Be honest with yourself about how much content you’re going to publish and when you’re going to do it. Then hold yourself accountable for doing so.

I’m a fan of the 60-Day Challenge where you challenge yourself to create 30 pieces of content every other day for 60 days. When I do it, I put green checks on a wall calendar on the days I get something published. It may seem silly, but I don’t like to break the continuous stream of green checks, so I try to keep the flow going by staying on schedule.

I have created many new niche blogs using the 60-Day Challenge.

Once you get your initial 30 blog posts published, you will want to create a realistic new publishing schedule that you will hold yourself to. You should continue to publish new content – even if it’s just once a week or once a month.


monetize later - focus on excellent content - how to make money online - quit your job

Don’t Monetize Your Blog… Yet

We’ll cover monetization ad nauseam in the upcoming lesson about… you guessed it: monetization. For now, just get your blog posts written. This strategy helps keep your head and heart in the right place – creating stellar content, that is!

No one is going to be visiting your blog for a while yet anyway, so don’t worry about missing out on money.

Trust me on this: Just put your head down and focus solely on writing and formatting your blog posts correctly.

After finishing your keyword research, there are few things that are a more valuable use of your time than creating another rockstar blog post.

Go get ’em, tiger!

amazon associates monetization - how to make money online - quit your job

A Quick Note About Amazon Associates

If you plan on using Amazon Associates as one of your monetization sources, another good reason to wait before placing affiliate links in your blog posts is because they will kick you out of the program if you don’t make at least one sale within 180 days.

Take it from me: You are unlikely to make any sales in the first 180 days because you’ll be getting next to zero traffic.

You can always re-apply to Amazon Associates if they do kick you out, but it’s inconvenient. Just save yourself the hassle and monetize after you get all 30 of your initial blogs posts published. We’ll cover all that in the monetization lesson.


niche blog ghost town - first 180 days

Your Blog Will Be a Deserted Ghost Town for the First 180 Days

During the first 180-ish days, you will most likely hear crickets on your blog; not many people (if anyone at all) is going to be visiting it.

Some niche blogs take off faster than others, but 6 months is about average based on my data. Just accept this amount of time as truth and work around it.

The bottom line is this: It just takes time for Google to trust you and start ranking you on the first page for your keywords. There’s no other way around the slowness factor; just get your blog posts published so the clock can start. The quicker you start writing, the quicker you can start making money online so you can quit your job!


A Final Word About This Blog…

I’m not getting these lessons published as fast as I had originally hoped. When I wrote Lesson 1, it was my intention to get a new lesson published every other day (which is obviously the timeframe I recommend to you), but as you can tell, that hasn’t happened.

Instead, I’m happy getting these published as quickly as I can, even if it’s only a couple per week. There just isn’t enough time in the day or mental energy available to me to keep to that schedule. The word count on these lessons has become so massive thus far, making it too overwhelming to publish 1 lesson every 2 days.

This is no ordinary niche blog, and it requires a ton more work than is normally required for one. Remember, it is probably unnecessary to put in this amount of work for your niche blogs – unless you someday choose to take on a wildly competitive niche as I have. Do yourself a favor and save that for someday in the future, after you have figured out how to make money online and quit your job.

I want these lessons to be nothing short of amazing, so if they take a little bit longer than I’d intended, so be it. You can’t rush a masterpiece. 🙂

niche blog masterpiece

As I already said above, all niche blogs are essentially a ghost town for the first 6 months anyway, so I doubt many people have been waiting for the next lesson to get published as I’m writing these. We shall see, though. 😉

See you in Lesson 6 where we discuss how to get backlinks!

Janet Smith

My name is Janet Smith and I'm the author of the 2009 bestselling SEO ebook Nomad's Guide to Make Money Online. I'm also a former student of SEO legend, Grizzly Brears and have spent time training with John Limbocker from SEO Dominators. A lot has changed in the make money online world since 2009. Because I know many people who need help escaping their crappy jobs, I've decided to emerge from the shadows and share my up-to-date knowledge here for free. Don't ask me why. Just follow the directions in my free blog posts. This blog is a labor of love! There will be no $1999 useless, shiny objects here. I HAVE NOTHING TO SELL YOU because I make money online using the same techniques taught in this blog.

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